Volvo Cars streamlines the naming strategy for its electric lineup along with a software upgrade package

  • Volvo Cars renames electric models: XC40 Recharge and C40 Recharge are now EX40 and EC40.
  • New software enhances EX40 and EC40 with 25kW power increase and improved features.
  • Hybrid improvements, Black Edition, and Q2 2024 deliveries underscore Volvo’s electric mobility focus.

Volvo Cars renames its electric range while introducing upgrade package to sweeten the deal

EC40 Black Edition

Volvo Cars has revamped the naming conventions for its electric lineup as part of its commitment to become fully electric by 2030. The shift aims to streamline and standardise model names, bringing consistency to the fully electric portfolio.

The XC40 Recharge and C40 Recharge models now carry the monikers EX40 and EC40. This aligns seamlessly with other electric counterparts such as the EX30, EX90, and EM90. This adjustment underscores Volvo’s commitment to simplifying the EV identification process for consumers amid a dynamic automotive landscape.

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In 2023 fully electric cars constituted a notable 16% of Volvo Cars’ global sales volumes. That marks a robust 70% surge from the previous year. The imminent arrival of the EX30, EX90, and EM90 models will expand the fully electric lineup to five model. We

Beyond the renaming initiative, Volvo has taken a pragmatic approach to its plug-in hybrid models. The removal of Recharge badging and the adoption of T6 or T8 suffixes based on power output levels seek to provide clarity in distinguishing hybrid variants. The strategic overhaul is poised to assist both existing and potential buyers in navigating the evolving landscape of fully electric and hybrid offerings.

It’s not just about the names

Volvo EC40 Black Edition

Complementing the naming strategy, Volvo introduces a Performance software pack tailored for the EX40 and EC40 Twin Motor variants. With a 25kW boost in power output, this pack aims to deliver accelerated performance, featuring unique pedal mapping for heightened responsiveness and a dedicated ‘Performance’ drive mode unlocking the full 325kW potential.

As part of Volvo’s commitment to diversity in offerings, a special Black Edition is introduced for the EX40, EC40, and XC40 models. This move follows the success of the XC60 Black Edition and introduces distinctive features such as Onyx Black paint, high-gloss black badging, and 20-inch five-spoke alloy wheels, along with interior options in microtech or textile charcoal.

Volvo’s dedication to emobility is evident in these updates. The unveiling of the Performance software pack and special edition models reflects the brand’s new positioning. The globally infamous company is embracing its all-electric future. 

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