- Vauxhall’s January sales surged by 48.4%, outpacing the 8% market growth, with profits driven up by the Mokka Electric.
- Mokka Electric dominated the B-SUV segment with 606 registrations.
- Vauxhall plans full electric options for all vehicles by end of 2024, emphasizing commitment to emobility.
Mokka Electric leads sales boom: A full electric lineup by 2024 signals Vauxhall’s electric commitment
Vauxhall boasts a substantial 48.4% surge in total sales volume for cars and vans in January. This is according to the latest data from the Society of Motor Manufacturers and Traders (SMMT). This commendable growth significantly outpaces the 8% overall market increase, marking a noteworthy achievement for the brand.
Electric vehicles (EVs) spearhead the charge. Vauxhall’s Mokka Electric emerges as a frontrunner in the electric B-SUV (Battery SUV) segment. January saw 606 registrations, securing its position as the best-selling electric B-SUV—a feat not to be overlooked. The petrol version of the Mokka also made its mark, clinching the third spot among B-SUVs with 2,272 registrations.
Vauxhall’s commitment to sustainability is evident in its electrification plan. By the close of 2024, every single car and van in their lineup will be available in a fully electric version. This strategic move aligns with the broader industry shift toward sustainable mobility solutions.
Beyond the passenger car domain, Vauxhall is making a substantial impact in the Light Commercial Vehicle (LCV) sector. As of January, the automaker solidified its position as the third best-selling LCV manufacturer in the UK, with 2,416 registrations contributing to a market share increase of 1 percentage point, reaching 9.85%. This includes growing orders of the upgraded Vivaro electric van.
James Taylor, Vauxhall’s Managing Director, states:
“Vauxhall’s continued sales growth is testament to our commitment to offering accessible electric mobility, as demonstrated through our Electric Streets of Britain initiative to progress the UK’s on-street charging infrastructure. These figures represent a strong start to the year for the brand, and we look forward to delivering more practical and attainable vehicles for our customers, especially those who are looking to make the transition to electric cars and vans.”
The market share data paints a compelling picture, with an overall surge of 1.73 percentage points to 6.42%. In the passenger car sector, Vauxhall experienced a remarkable 1.85-percentage-point boost, reaching 5.83% with 8,327 car registrations—an impressive 59% surge in a market that expanded by 8%.
Vauxhall presents a sales success story alongside a significant reminder of the commercial benefits of emobility. The brand’s upfront attempt to steer the automotive industry towards a more sustainable and electrified future is evident, and it’s paying off. With the encroaching ZEV mandate, it seems that electrification is the key to a profitable future.
