- Fiat debuts its inaugural Battery Electric Vehicle (BEV) in North America, the 2024 Fiat 500e.
- The (500e)RED model, produced in Italy, emphasizes Fiat’s sustainability mission.
- Available in Stellantis North America showrooms from Q1 2024.
Fiat is electrifying North America with its latest debut, the 2024 Fiat 500e
The 500e marks Stellantis’ first foray into Battery Electric Vehicles (BEVs) in North America. The flagship model, (500e)RED, kickstarts the 2024 Fiat 500e collection.
Produced at the Mirafiori Italian plant, Fiat’s 500e combines a timeless brand with a sustainability mission. Stellantis North America showrooms are gearing up to showcase the 500e, with availability expected from the first quarter of 2024.
The virtual reveal was a collaborative effort featuring Olivier Francois, CEO of Fiat and Global Chief Marketing Officer of Stellantis, alongside Bono, U2’s lead singer and Co-founder of ONE and (RED).
Olivier Francois remarked:
“FIAT is taking on BEVs in a way only the Italian brand can; combining ‘La Dolce Vita’ spirit of an icon with a mission of sustainability and zero emissions.
The 2024 500e is a modern, tech-forward take on a beloved classic, delivering a host of new safety features, while remaining fun to drive and true to its roots. Try not to smile when you drive this car.”
The 500e’s imminent presence in Stellantis North America showrooms heralds a new era. It represents a promising addition to the North American automotive landscape. Furthermore, it’s an embodiment of Fiat’s commitment to a sustainable automotive future. As the region undergoes a paradigm shift towards emobility, Fiat’s 500e emerges as a noteworthy contender, offering a blend of iconic design and forward-thinking technology.
