Tesla’s Cybertruck is finally here: Will its pricing help or hinder this electric truck trailblazer

  • Cybertruck prices: Base $60,990, AWD $79,990, “Cyberbeast” $99,990.
  • Adjusted prices differ from Musk’s 2019 estimates, ranging $49,890 to $96,390.
  • Faces tough competition from Chevrolet Silverado EV, Ford F-150 Lightning, and Rivian R1T.

The Cybertruck is here! Elon Musk reveals adjusted pricing

In a much-anticipated move, Tesla has unveiled the pricing details for its Cybertruck lineup at the recent Cybertruck Delivery Event in Austin. The base model, a rear-wheel-drive variant scheduled for a 2025 release, comes with a starting price of $60,990. Looking ahead to 2024, Tesla plans to roll out an all-wheel-drive version priced at $79,990. For those eyeing the top-tier “Cyberbeast” model, expect a price tag of $99,990.

Crucially, these figures exclude tax credits and potential savings. Adjusted prices are touted as $49,890, $68,890, and $96,390, respectively. A noteworthy point is the substantial deviation from Elon Musk’s initial 2019 pricing projections, emphasizing a price hike of $20,000 to $30,000.

- Advertisement -

Comparing the Cybertruck with its electric truck counterparts, it positions itself against formidable competition. The Chevrolet Silverado EV ranges from $74,800 to $106,895, the Ford F-150 Lightning spans $49,995 to $91,995, and the Rivian R1T starts at $73,000, reaching up to about $94,000.

Eric Noble, President of The Carlab, expressed doubts in the Cybertruck’s mass appeal, stating:

“The larger problem for the Cybertruck is the Cybertruck wasn’t really designed for pickup truck users. It will have a much narrower appeal than a Ram or an F series,” 

However, industry insights suggest that pricing could be a pivotal factor in the Cybertruck’s success. 

Jessica Caldwell, Head of Insights at Edmunds, commented:

“In 2019, Tesla created a frenzy at the Cybertruck reveal by claiming the electric pickup’s starting price would come in below $40,000.

That, however, is not a realistic price point in 2023. The reality is that no full-size truck, electric or gas, transacts anywhere near the $40,000 mark on average”

In the grander scheme, the Cybertruck’s pricing strategy unfolds against the backdrop of an evolving electric vehicle landscape. Market dynamics and production hurdles are ever intertwining, leaving observers curious about the truck’s impact on Tesla’s profitability in the foreseeable future. 

The highly anticipated Cybertruck will seemingly always be a source of conversation and debate. With a divisive figure like Musk at the helm, the Cybertruck’s success seems poised on a knife edge. But, sink or swim, it will form a fascinating point in the ever-developing history of electric trucks.

Related Articles