Re-thinking electric vehicle design with OMODA and JAECOO UK’s partnership with Thatcham Research

  • OMODA and JAECOO UK partner with Thatcham Research for vehicle design innovation.
  • Emphasis on innovation with repairability to tackle rising insurance costs.
  • The partnership will develop repair methods and enhance vehicle security for Europe and the UK. 

OMODA and JAECOO UK team with Thatcham Research to push for sustainable, repairable vehicle design

OMODA and JAECOO UK have recently embarked on a groundbreaking partnership with Thatcham Research. This collaboration is revolutionising the automotive industry’s approach to vehicle design. The key is prioritising repairability from the inception of vehicle development. 

The timing of this alliance is critical. It’s given the swift evolution of the automotive landscape. Cutting-edge technologies like electric powertrains and advanced driver-assistance systems (ADAS) are powering this partnership. As vehicles become increasingly intricate, there arises a pressing need to ensure their insurability. This is particularly amidst escalating insurance costs.

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Ben Townsend, Thatcham Research’s automotive head, commented:

“The goal is to ensure that OMODA and JAECOO UK vehicles coming off the production line are as insurable as they are innovative, bridging the gap between cutting-edge design and practicality in maintenance and repair.

We are thrilled to collaborate with OMODA and JAECOO UK to bake repairability into the DNA of vehicle design from the get-go. By doing so, they are signalling its intent to anticipate the needs and challenges of the future and address them today, creating a better total cost of ownership experience for its drivers.”

Central to the project is the collaboration between Thatcham Research specialists and OMODA and JAECOO UK engineers. Together, they will scrutinize vehicle design against international RCAR standards to identify potential enhancements. Furthermore, the partnership aims to devise repair methodologies tailored to the nuances of the UK and European markets. This will address prevalent repair needs.

Thatcham Research will play a pivotal role in aligning new vehicles with the stringent requirements of the New Vehicle Security Assessment (NVSA). This will entail comprehensive virtual and physical testing to evaluate theft risks.

Mr. Chen Chunqing, CEO of OMODA & JAECOO UK Ltd., said:

“We consider this partnership a key factor in underlining our commitment to Europe and the UK. From the outset we wanted to make sure our customers have the best support throughout their ownership of our cars. Our work with Thatcham Research as leading industry experts has already seen tangible benefits and will now underpin all future development of models, specifically our OMODA and JAECOO brands that will be spearheading our offering in Europe and the UK.”

The convergence of OMODA, JAECOO UK, and Thatcham Research heralds a proactive stance toward addressing the evolving challenges within the automotive industry. By prioritising insurability alongside innovation, this partnership endeavours to elevate the ownership experience for customers across Europe and the UK.

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