Nissan’s electric car sales pass the 1 million milestone

  • Nissan has announced that its global electric car sales figure has passed one million.
  • The milestone was hit since it launched its first fully-electric vehicle, the Leaf, back in 2010.
  • The number of the company’s EV offerings is set to grow fast over the next decade.

Nissan’s electric car sales hit a new record

Nissan’s fleet of zero-emission vehicles has passed an important milestone, after the company announced that global sales had passed the 1 million marker, over twelve years since it launched its first production electric car.

A whopping 650,000 of those have come solely from the Nissan Leaf. Originally launched in 2010, the second generation is still being sold today. Until the Nissan Ariya came to market last year, it was the company’s sole worldwide electric model.

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With the Ariya coming to market, also being one of the best electric SUVs you can buy, we can expect the company’s EV sales figure to grow faster. The company is also adopting the North American Charging Standard (NACS) for its North American market cars, unlocking a wide variety of charging infrastructure which should make its electric models sell particularly well in that region.

Broken down regionally, a significant 230,000 of those came from its home market of Japan. 210,000 came from North America, 320,000 from Europe, and 230,000 from China. The other 10,000 sales came from various smaller regions across the world.

The company also notes that this feat was helped in part by receiving over 50,000 orders for the Nissan Sakura. This is a pure electric ‘kei’ car – an ultra small vehicle type, however it is exclusively being sold in Japan. It starts at the equivalent of £11k, around the same price as some of the ultra-cheap EV offerings that Europe and America also won’t get, such as the MG Comet EV.

How does it compare to the competition?

Tesla, who were all-in on EVs from the start, eclipse Nissan’s figure – having sold over 1.3m EVs worldwide in 2022 alone, which is no surprise. However, Nissan plans to have 19 separate electric options on sale by 2030, which means that Nissan’s next million milestone will come much more quickly than the last.

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