The all-electric Lotus Evija hypercar has been recognised in the International Design Awards (IDAs), winning the Product Design of the Year category. The globally recognised IDAs were established in 2007 by a group of leading international designers, visionaries and entrepreneurs. They celebrate smart and sustainable multi-disciplinary designs, promoting outstanding creativity while uncovering emerging talent.
The award was presented to Lotus after being selected by a panel of judges representing each of the five diverse IDA disciplines including architecture, fashion, interior, product and graphic design. They evaluated entries from more than 80 countries, each exhibiting the highest standards of design. The Evija was honoured for its breathtaking ability to stretch boundaries of automotive design.
Members of the IDA jury commented that the Lotus Evija will help to pave a way towards a more sustainable future whilst embodying an exceptional aerodynamic aesthetic. Also that its seductive style elevates the Evija to be the world’s most premium sustainable car.
The Lotus Evija was built with the simple goal to be the absolute pinnacle of world-class engineering and the most powerful performance car. It harnesses Lotus’ technical expertise, fine-tuned over more than seven decades, to create a masterclass of automotive excellence.
The Evija has a range of up 215 miles (346km) with a target consumption of 17.25 KWh/100km and a top speed of more than 200mph (322kph). Hopefully, as is often the case, lots of these impressive design ideas will filter down to electric cars used by a wider audience to make them more efficient in the future.
Russell Carr, director of design at Lotus, said: “Everyone at Lotus is honoured to receive this award. The Evija is an incredibly important car for Lotus. It is inspired by our innovative past and is the ultimate statement of intent for our ambitious and exciting future. It also sets the standard for a new Lotus design language.”
