Innovation Automotive, UK’s first multi-brand all-electric automotive company, to Appear at Commercial Vehicle Show

Innovation Automotive, the UK’s first multi-brand, all-electric automotive company, will make its first UK appearance at this year’s Commercial Vehicle (CV) Show on 31 August.

Innovation Automotive set out its vision for the UK this week, announcing ambitious plans to simplify and demystify the process of switching to electric and bring a new level of accessibility to the market.

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Innovation Automotive’s introduction into the UK light commercial vehicle (LCV) market comes at a pivotal time for a sector that has been slow to adopt electric alternatives.

Data from the Society of Motor Manufacturers and Traders (SMMT) shows that, in June and July 2021, alternatively fuelled vehicle LCV sales accounted for just 3.86 percent and 2.68 percent of monthly sales respectively.

Paul Brigden, Innovation Automotive CEO, said: “Many operators are still unsure of the business case for switching to electric, and perceptions remain that it is too risky, too complicated and too expensive.

“But change is coming and it’s coming fast so we’re here to help fleets of all sizes make the switch. Our commitment is to source the best alternative 100 percent electric LCVs, to provide a first-class advisory service to our customers with an accessible and cost-effective after-sales network.”

Innovation Automotive is a UK-based electric vehicle sales company created to make the switch to electric accessible, simple and sustainable. It is the first multi-brand 100 percent electric automotive company in the UK, sourcing the best electric vehicles and selling them direct to consumers. Current brands include DFSK and Skywell.

Brigden added: “We will officially launch later this year, but we’re at the CV Show to introduce ourselves, our initial product range and, most importantly, to listen to our future customers to help fine-tune our service”.

The first vehicle Innovation Automotive will bring to the UK market will be the all-electric DFSK EC35. This is a compact and efficient all-electric panel van ideal for inner-city and last-mile deliveries.

Despite its compact dimensions, 4500mm long, 1680mm and 1985mm tall, the EC35 is very capable. With a gross vehicle weight of 2,600kg, it boasts a class-leading maximum payload of 950kg and an impressive loading volume of 4.8m3.

Powering the DFSK EC35 is a 39kWh battery that delivers a range of over 150 miles (241km) and can be recharged to 100 percent in just 90 minutes using a rapid charger.

Ian Osborne
Ian Osborne
Editor-in-Chief at ElectricDrives

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