- GWM ORA expands with eight new test drive centres in the UK, plans for more in 2024.
- Limited edition ‘First Edition+’ model unveiled, offering 260 miles WLTP electric range and premium features.
- Test drive centres managed by established retail groups enhance customer engagement and convenience.
The test drive centres serve to solidify GWM ORA’s emerging market position
In a significant expansion move, GWM ORA has unveiled eight new test drive centres across the UK. The move forms part of their ambitious plans for further expansion slated for 2024 and beyond.
These state-of-the-art centres, strategically positioned for optimal coverage, are designed to bolster the existing GWM ORA retail network and customer service points in the UK. Aiming to provide unparalleled support for customers, these centres offer comprehensive services, including test drives, sales consultations, and service support for both current and future GWM ORA models.
Toby Marshall, Managing Director, GWM ORA UK commented:
“It’s been almost one year since we launched the ORA Funky Cat First Edition and we’ve had real success in terms of sales and network growth, despite the challenging market conditions.
At this point, it feels right to commemorate a year of successful operations with something that we know customers will really appreciate. Our First Edition+ special edition model further enhances the fun and excitement of ORA Funky Cat, with even more features and specification. This limited edition model provides a taster of what is to come, fostering real anticipation for the full model range launch next year.”
Managed by established GWM ORA retail groups, including Peter Vardy, Chorley, and South West, these test drive centres elevate the brand’s total customer service points to 26.
Moreover, the First Edition+ model is just around the corner, and will be of particular interest to EV enthusiasts. With only 50 units available, customers can choose between Aroura Green with Moonlight White or Starry Black roof and Mars Red with Starry Black roof. The Aroura Green option even offers a choice of a green and beige two-tone interior.
This latest move by GWM ORA not only expands its physical presence but also showcases its commitment to delivering cutting-edge, customer-centric electric vehicles. As the automotive industry continues to evolve, GWM ORA’s strategic initiatives reaffirm its position as a forward-thinking player. Thanks to the unstoppable wave of emobility technology, we’re seeing multiple new automotive brands emerging onto the market. GWM ORA is making its presence known, and establishing itself firmly as an affordable, accessible consumer favourite.