Good Energy to offer electric car drivers free electricity

A new ‘flash’ tariff from Good Energy will contain weekly periods when charging is completely free. The tariff will include ‘flash’ windows based on periods when Britain is generating an abundance of solar and wind power. When this happens, the tariff will alert drivers to a four-hour window when charging their vehicle will come at no extra cost, and entirely backed by Good Energy’s 100 percent renewable electricity supply.

The unique ‘Zap Flash’ tariff will provide people with a cheaper and greener way to use electricity. Shifting energy consumption will also help National Grid balance supply and demand during high levels of renewables on the system.

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The product was designed with Zap-Map, the UK’s leading electric car and vehicle mapping service. It includes feedback gleaned from the company’s 150,000 active users. It will also be the first electric vehicle time of use tariff powered by genuinely 100 percent renewable electricity.

The tariff will be enabled by smart metering and Good Energy will be rolling out smart electric car chargers and an updated app to work alongside the new product. It will be initially launched in beta phase, allowing for more sophisticated versions as the company learns from customers.

The ‘flash period’ will vary in day each week but the times will remain the same in the summer and winter months. The summer flash period will run from April to September between 11am and 3pm. The winter flash period will run from October to March between 11pm and 3am. Customers will be given at least 24 hours notice in advance of the flash period.

This news comes at the same time as Good Energy releases strong financial results for 2020. This shows how the company has successfully shifted towards the electric vehicle market.

Good Energy recently invested a further £1 million into Zap-Map to support the company’s continued growth in the electric vehicle market. The flash tariff is an example of the progress Zap-Map has made since Good Energy took an initial stake in the business two years ago.

Juliet Davenport. Melanie Shufflebotham. Ben Lane.

Juliet Davenport, Good Energy’s CEO and founder, said: “Britain generates so much renewable electricity it only makes sense for us all to take advantage of this free resource. The new ‘flash’ tariff will offer people the chance to benefit from free, green power when the wind and sun are strongest. Electric vehicle drivers are already doing their bit for the climate – here’s a chance for them to go one step further and support a truly clean energy grid.”

Melanie Shufflebotham, Zap-Map’s co-founder and COO, said: “The electric vehicle market is changing rapidly, and we need to keep up. There will be over 70 pure electric models available to buy in 2021 and the UK now has close to 500,000 plug-in vehicles on the road.

“This innovative tariff is supporting these seismic shifts by offering drivers a cheaper and greener way of charging their vehicle. Zap Flash goes above and beyond what’s currently on the market by listening to what people want and helping them go electric.”

Ian Osborne
Ian Osborne
Editor-in-Chief at ElectricDrives

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