America’s General Motors (GM) is set to change its line-up of vehicles available in China with a wide range of electric cars and smart driving technology. This is to counteract a fall in sales of their more traditional combustion engine cars following 20 years of growth. GM saw numbers fall from 4 million sales in 2017 to 3.1 million in 2019. This region of the world is important to General Motors contributing 20 percent of the company’s profit.
General Motors new China boss, Julian Blissett, told international news organisation Reuters, that it would roll out a range of green conscious cars. These would range from large luxury electric Cadillacs and bigger yet greener sports utility vehicles at one end of the market, down to entry level and micro electric cars at the other. Blissett believes that electric vehicles would play a key role in the company’s initiatives in China because tastes have shifted.
General Motors Chinese brands Baojun and Wuling are also going down the electric car route. The launch of the Wuling Hongguang Mini EV electric car has been a massive success with 50,000 sales since July thanks to its low price tag of just $4,100/£3,125/€3,465, which makes it the cheapest electric car available.
General Motors China boss, Julian Blissett, said: “This market is rapidly electrifying. Cadillac is on a path to very heavy electrification. Buick is also going to heavily electrify. The market is changing dramatically. So the concept of standing still in China doesn’t work.”