General Motors (GM) acquires 25 percent stake in Pure Watercraft to accelerate all-electric boating

General Motors have announced today it has acquired a 25 percent ownership stake in Pure Watercraft, a Seattle-based company that specialises in creating all-electric boating solutions to preserve the air and waterways for future generations.

The collaboration between GM and Pure Watercraft advances a shared vision to promote sustainability through an expansion of zero-emissions mobility for future generations and reflects the holistic approach necessary for widespread electric vehicle (EV) adoption.

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Dan Nicholson, GM vice president of Global Electrification, Controls, Software and Electronics, said: “GM’s stake in Pure Watercraft represents another exciting opportunity to extend our zero-emissions goal beyond automotive applications.

“Building upon GM’s existing efforts to strategically deploy our technology across rail, truck and aerospace industries, the combined expertise of these two enterprises should result in future zero-emissions marine product offerings, providing consumers with more choice than before.”

Up until 2025, GM is investing $35 billion in electric and autonomous vehicle technology and will launch more than 30 electric vehicles (EVs) globally. This includes work to improve performance and reduce battery costs with the aim to become the market leader in electric cars and vehicles in North America.

The Pure Outboard from Pure Watercraft uses groundbreaking efficiency to benefit a boat’s performance while reducing environmental pollution. Plus, it boasts much lower operating costs and maintenance than traditional marine propulsion systems.

Andy Rebele, Pure Watercraft founder and CEO, said: “Our mission is to enable a new era in boating. This joint effort with GM is expected to enable us to make significant technological advancements in range and charging, while achieving volume production.”

The collaboration will leverage Pure Watercraft’s innovative marine propulsion technology and experience in the commercial marine industry with GM’s engineering, supply chain and manufacturing capabilities.

The two companies will develop and commercialise battery electric watercraft, integrating GM technology into a variety of applications, helping to accelerate the industry’s transition to electric mobility. It’s good to see traditional car companies looking outside the box to increase the use of zero-emission motors.

Ian Osborne
Ian Osborne
Editor-in-Chief at ElectricDrives

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