Ford US EV sales up 87.8% on 2023, as market share rises

  • The Ford May 2024 US sales report revealed that total sales of its electric vehicle range, consisting of the Mustang Mach-E, F-150 Lightning, and E-Transit, have nearly doubled since this time last year.
  • An overall 37,208 electric vehicles were sold between the start of 2024 and the end of May, compared to just 19,809 over the same period last year.
  • The rise comes despite Ford delaying its EV rollout in the states.

US demand for Ford EVs gets stronger

These increased sales also mean EVs accounted for approximately 4.2% of total US Ford sales so far this year, compared to 2.4% from January to May last year. The Mustang Mach-E contributed to the bulk of EV sales, with 18,737 units sold since the start of 2024, compared to 9,930 in the same period last year. The F-150 Lightning also saw impressive growth, with year-to-date figures rising from 7,333 in 2023 to 13,093 in 2024 – a 78.5% increase.May 2024 sales also rose significantly from the same month last year, with 8,966 EVs shifted, compared to 5,444 last year – a 64.7% increase. 

The increased demand of 87.8% for Ford’s pure electric vehicles in the United States compares to just a 0.6% rise for its internal combustion portfolio, over the same period. These impressive sales figures come despite Ford delaying the rollout of future EV models in North America, which currently has three EVs on the market. The company is opting for more hybrid models in the meantime. This is in contrast to its European division, which has the Ford Explorer EV beginning production, and an all-electric Puma alongside another electric crossover in the pipeline.

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