Ribble, a digital first business and renowned premium world-class bicycle manufacturer and retailer, has opened a new destinational flagship showroom in the heart of the Ribble valley in Lancashire, UK.
The 2,000 square feet (186 square metre) state of the art showroom has been designed to showcase Ribble’s complete award-winning and critically acclaimed bicycle range. This includes many electric bikes helping with zero-emissions mobility both for transport and recreation.
The new location provides a new bicycle retail proposition blending digital with the physical to create a unique, totally immersive and all-sensory consumer experience. The store has been designed to individually showcase every bike in the Ribble range with a generous amount of space to allow the customer to interact with the bikes and appreciate the design in detail.
Sense of space also expands to consumers being given control over their environment with information immediately at their fingertips. This includes dedicated product information contained on digital display screens beside every bike on display, allowing the customer to truly experience the bike in action alongside key information including spec, geometry, pricing, FAQ’s and reviews.
A knowledgeable, passionate and friendly team are also on-hand to answer any questions and assistance to select the perfect bike.
David Stacey, commercial director at Ribble, said: “We wanted to create a brand showcase which would define the future of cycle retailing and represent our world-class credentials. Putting the Ribble brand experience in the heart of the Ribble Valley set amongst the most incredible riding routes directly from our doorstep was of paramount importance.
“From the moment you step into the showroom you will enter a truly immersive experience and it will completely challenge the notion of a traditional bike shop. I passionately believe that we have created a major step forward for retail standards and possibly the best bike shop in the world at launch.”