Kia has achieved its highest ever share of the European car market in January 2021 and sales of electric cars played a strong part in achieving this. According to new data released today by the European Automobile Manufacturers’ Association (ACEA), Kia’s European market share rose to four percent in January, which was up from 3.5 percent for the whole of 2020.
Like many carmakers, Kia’s sales in Europe dropped in January. Kia’s sales fell by 10.4 percent to 33,971 units during the month. This is because of the ongoing effects of the coronavirus pandemic across the region. However, the brand was impacted less than the wider European market, which declined by 25.7 percent during the same period. Kia’s market share has therefore grown to an all-time high of four percent.
Kia saw particularly strong sales in the UK during January, selling 6,271 cars. What stood out was one in six of Kia’s car sales in Britain was from electric cars. These accounted for an impressive 16.7 percent of the brand’s sales. Kia’s e-Niro was the highest-selling electric car in the UK during January 2021. This good for both Kia and the continuing trend of switching to zero-emissions cars.
Jason Jeong, President for Kia Europe, said:
“The new car market continues to be extremely tough, both for Kia and the industry. However, our sales teams and dealer partners across Europe have worked extremely hard to keep the business going and deliver new cars to buyers. It is a testament to their excellent work that Kia has achieved its best-ever market share in Europe.”