Stephan Winkelmann, president and CEO of Automobili Lamborghini, has announced the supercar brand’s Direzione Cor Tauri roadmap to decarbonization. The future of Lamborghini models and the Sant’Agata Bolognese site will be based on a holistic approach to its environmental sustainability strategy.
Throughout the electrification process, Lamborghini will focus continually on identifying technologies and solutions that guarantee top performance and driving dynamics in keeping with the marque’s tradition.
Lamborghini’s transition to zero-emissions driving will take place in three phases. The first is to celebrate its combustion models and the second is the transition to hybrid vehicles which will take place by the end of 2024. In 2023 Lamborghini will launch its first hybrid series production car, and by the end of 2024 the entire range will be ‘electrified’.
The company’s target for this phase is to reduce product CO2 emissions by 50 percent by the beginning of 2025. Lamborghini will invest more than €1.5 billion in this hybrid transition.
Things start to get interesting during the third phase when Lamborghini will launch their first all-electric car. This will happen during the second half of this decade. The company will spend this time focusing on all-electric vehicles, with the vision of a fourth model in the future.
Stephan Winkelmann, president and CEO of Automobili Lamborghini, said “Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects.”
“Our response is a plan with a 360-degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA.”
This is great news for the hypercar world and high-end zero-emissions driving in the future. We can’t help but feel this slower in taking place than with many brands in this market. Is there a need to bother with the hybrid stage rather than going straight to zero-emissions vehicles?
Many competitors appear to be further down the zero-emissions road. Fellow Italian brand Ferrari has already announced they will launch their first all-electric car in 2025. Lotus has already announced its electric Evija and is developing its next-generation E-R9 electric race car. Porsche’s best selling car is now their all-electric Taycan.
Plus, there are other new high-end electric supercars on the way soon including Rimac’s C_Two and Hispano Suiza’s Carmen Boulogne. And we can’t forget that the humble-looking Tesla Model S Plaid that can compete with the best when it comes to speed.