World EV Day returns on 9 September to highlight and promote the role of electric vehicles in the move to net zero and decarbonisation. Founded by Green.TV Media in 2020, the inaugural event was widely shared on social media and reached an audience of around 2 billion people around the world.
World EV Day is partnering with the UK Cabinet Office on the government’s Together for our Planet campaign, celebrating how people across the UK are going #onestepgreener to tackle climate change.
The 2021 #WorldEVDay event aims to bring the importance of e-mobility to an even wider audience across the globe, through three important strands including education, accessibility and sustainability.
Ade Thomas, founder of Green.TV Media and World EV Day, said: “Electric vehicles are accepted as a critical plank in reducing the world’s carbon emissions and in helping the drive towards transport net zero.
“The recent IPCC report underlines ‘code red for humanity’ if we do not take drastic measures to lighten the human impact on the planet immediately, and the COP26 talks in Glasgow in November will provide pressure on governments and organisations to take action.
“World EV Day is a catalyst for change, driving messages home via social media, consumed by billions of people daily, sparking conversations and challenging conventions. Green.TV Media is a strong believer in the power of conversations and connections to drive real change.”
Sustainable technology experts, ABB, have lent their support to World EV Day again this year as headline partner and are also collaborating on the EV Moji competition to create and gain official status for an emoji for electric vehicles.
Frank Muehlon, ABB’s President of E-mobility Division, said: “It’s critical now more than ever to encourage more people to engage with e-mobility and for governments, the automotive industry and the entire supply chain to support sustainable transport solutions for all.
“Our headline partnership with Green.TV Media for World EV Day is part of our commitment to zero emission mobility, combining e-mobility with renewable energy generation.”
As well as headline partner ABB, this year’s World EV Day is supported by partners:
- ALD Automotive
- Bryan Cave Leighton Paisner
- Climate Group
- Electrification Coalition
- Leaders for Clean Air
- Parker Lord
- SSE Energy Solutions
Many other organisations, governments and individuals are using the hashtag #WorldEVDay and the awareness around the event to drive greater understanding of electric vehicles and their role in the path to net zero and climate change