Polestar, the Swedish electric performance car manufacturer, will tomorrow open its first Polestar Space in Dublin. The Polestar Space is situated in Sandyford and creates a new landmark in a busy area of the city with its unique design.
By repurposing retired shipping containers in a clean and minimalistic architectural manner, Polestar continues to debut innovative retail environments that strive to sustainably enhance the car buying experience.
As with all Polestar Spaces, like those found in London and Manchester, Polestar Dublin continues to buck the traditional automotive retail model by championing a direct-to-consumer, digital-first sales approach.
Visitors to the new Space will be able to interact with non-commissioned Polestar Specialists to gain information about the brand and how to order their own electric vehicle (EV) online if required. Guests can alsotake a test drive of the fully electric performance fastback Polestar 2 from the facility with a one-hour drive route direct from the site.
Kieran Campbell, Market Lead for Polestar Ireland, said: “I am delighted to be opening the doors to Polestar Dublin tomorrow. We now have a home where we can welcome our guests and share all the benefits of EV ownership and what makes Polestar a unique proposition.
“With Polestar 2 on sale now and with orders open for Polestar 3, our new SUV for the electric age, we have a range of performance-orientated vehicles with a strong focus on sustainability to suit all customers.”
Each Polestar Space is specifically designed to supplement the brand’s digital-first retail model. To promote, not distract from, the product with a closely curated experience to truly reflect the design-led brand’s ethos.
The minimalistic, monochrome interiors in each Space elevate deliberately chosen materials. These help to promote a calm and thoughtful atmosphere so customers can get to know the Polestar cars and the brand.
On sale today the Polestar 2 electric performance fastback is the company’s first fully electric car. The Polestar 2 model range includes three variants with a combination of long- and standard range batteries as large as 78kWh, and dual- and single-motor powertrains, with as much as 350kW/476-horsepower and 680Nm of torque. These are priced from €51,135 or monthly finance from €449.
The Polestar 3, revealed in October, is Polestar’s third model and first performance SUV with five seats and a 111 kWh battery. It delivers up to 610km range with 517-horsepower and 910Nm of torque, priced from €99,900 or monthly finance from €979,06.
Earlier this year, Polestar also announced it would be supplying batteries to Candela, the Swedish electric hydrofoil boat company. The agreement marks one of the world’s first direct battery technology collaborations between companies from the automotive and marine industries.