Juice Technology AG, a manufacturer of charging stations and software and a leader in mobile charging stations for electric vehicles (EVs), is not only setting trends in technology but is now also charting its own course in pricing.
Christoph Erni, Juice Technology founder and CEO, said: “We are pleased to announce that we are already able to reduce the prices for our smart wall box, the JUICE BOOSTER 3 air, which has enjoyed great popularity since its release. We are also able to lower the MSRP of the popular JUICE BOOSTER 2 back to the old price.
“Due to the high demand and our ability to produce more wall boxes at the same time, we have managed to increase our production volume and reduce our production costs accordingly. And we’ve done this without compromising on quality.”
Thanks to good supplier relationships and a smart purchasing strategy, Juice was able to procure semiconductor components and produce devices even during the supply chain crisis. Their highly successful product for maximum charging flexibility, the JUICE BOOSTER 2, was joined in October 2022 by a new smart portable wall box, the JUICE BOOSTER 3 air.
If there is one thing that 2022 has shown us, it’s that emobility is crisis resistant and continues to grow unabated. Electric cars are in demand like never before. At the start of 2022, one in 10 cars on Europe’s roads was purely electric. Plus, significant increases in registrations for the fourth quarter indicate a further upward trend.
The number of new registrations in Germany in December 2022 was 40 per cent higher than in the same month of the previous year, despite persistently high energy prices. At the same time, figures for all other drive types are falling. As the demand for electric cars continues unabated, so does the need for flexible charging options.
In addition to its portfolio of ideal solutions, Juice is pursuing its vision of accelerating the shift to emobility and, in the process, further lowering the hurdles to making the switch.
Erni added: “With our flexible wall boxes, which are a combination of stationary wall box, mobile charger and Mode 3 charging cable all in one, our goal is to make products of the highest performance and quality accessible to everyone. That’s why we’ve decided to pass on the cost benefits we achieved by reducing production costs directly to our customers.”
The JUICE BOOSTER 3 air is now available for €1299, down from €1499 while the JUICE BOOSTER 2 is once again available from €999, down from €1099.