The EV SUMMIT, in partnership with Auto Trader the UK’s largest automotive marketplace, is once again celebrating women in the electric vehicle (EV) industry with its Top Women in EV annual programme, coinciding with International Women’s Day.
Since 2020, the EV SUMMIT has placed women’s voices centre stage. Each year, the campaign celebrates women in the EV industry, whilst delivering actionable change, to address the gender imbalance across the industry.
In 2020, women made up just 13% of the automotive workforce. Deloitte conducted a report interviewing automotive industry professionals, with 90% responding that women were under-represented in leadership positions and that more needed to be done to advance women in the workplace. Top Women in EV promotes the success of women in leadership roles, as well as recognising up-and-coming talent as the leaders of the future, inspiring others in the sector.
The year-long Top Women in EV programme will launch in January as nominations open, welcoming women at every level and of all backgrounds to be put forward by their peers. There will be 70 finalists selected by a panel of judges who are themselves Top Women in EV. These finalists are then announced on LinkedIn with a week-long celebration running 6-12th March 2023. In 2022, this LinkedIn campaign delivered over 320,000 impressions.
Laura McNally, Co-Marketing Director at Auto Trader, the UK’s largest digital automotive marketplace, said of the campaign: “The innovative and fast-growing emobility space provides a fresh opportunity to reshape the historical dynamics of the automotive sector and Top Women in EV is a great way to champion the amazing talent of women in the industry.”
Lindsay Brown, Head of Development at Green.TV Media, the sustainability communications company behind the EV SUMMIT and Top Women in EV, said: “Top Women in EV started as a digital campaign, however, we found that the women involved wanted to do more to support each other.
“Through building networks and one on one mentoring, the women in the EV industry can come together to support one another to grow in their careers.”
The long-term impact of Top Women in EV is achieved through networking events and a mentoring programme. The Top Women in EV mentoring programme matches Top Women in EV finalists with others in the sector, for either early career or peer-to-peer mentoring on a one-to-one basis, to provide advice and encouragement, and deliver real change.
New for 2023, quarterly networking events with inspiring talks from women at the top of their game will provide opportunity for discussion and connection. The bespoke EV SUMMIT app will be used so attendees can interact before and after the event, to make meaningful connections and grow their networks.
To be part of the Top Women in EV programme and support women in the industry, as a partner or participant, go to www.evsummit.biz/top-women-in-ev