Polestar, the Swedish electric performance car company who are owned by Volvo, have collaborated with fashion designer Alexander Stutterheim to create the Wool Express. Together they have formed a way of supplying customers more sustainably during difficult times through the current pandemic.
Stutterheim is the founder of the raincoat brand that became a big hit when they launched 2011. His latest venture called John Sterner is a fashion knitwear brand with its entire supply chain and manufacturing facility located on the small wind-battered island of Öland, located off the Swedish coast.
Stutterheim keeps a flock of sheep on a patch of land with his ‘Flagsheep’ shop located next to it. The wool is turned into timeless, iconic pieces of warm, cosy knitwear. With strict Covid regulations on visiting shops in Sweden, Stutterheim decided to offer personal home deliveries to web customers. Looking for a sustainable way of doing so he approached Polestar.
This led to the Wool Express. Using a Polestar 2, charged with zero-emissions green energy, deliveries of woolly scarves and jumpers headed to customers in the Swedish capital. Stutterheim places emphasis on what he refers to as slow fashion. This includes locally sourced materials, timeless design, respect for the environment, attention to detail and more mindful consumption.
This appreciation for detail, timelessness and greater sustainability is what led Stutterheim to Polestar in the first place. Looking for a greener method to deliver products to customers Polestar’s design-led sustainability ethos echoed with his values.
Polestar believes that open collaboration leads to innovation. Polestar believes that designing timeless products to have a longer life cycle will reduce consumption and prolong a product’s usability, whether it’s a car or in fashion.
Stutterheim, Creative Director at Stutterheim, said: “We’re trying to be an open, holistic brand. One that challenges the mass production industry’s values.”
Maximilian Missoni, Head of Design at Polestar, said: “At Polestar, we challenge the old notions of what premium means in the car industry. In Polestar 2 you’ll find vegan WeaveTech upholstery and reconstructed wood instead of leather and chrome, but we also hold our entire supply chain to high standards to address sustainability in all directions.”
