Citroën UK lowers pricing of the new ë-C4 electric car allowing the full range to continue to qualify for the Government Plug In Car Grant

Citroën UK has announced the all-new ë-C4 models in the UK will continue to receive the government’s plug-in car grant of £2,500, which was reduced from £3,500 recently. Citroën’s ë-C4 was launched in February 2021 in the UK and proved to be a comfortable zero-emissions family driver when tested by ElectricDrives.

Additionally, Citroën UK has also announced a £550 pricing reduction on the best-selling ‘Shine Plus’ specification to allow customers to continue to benefit from the government grant, in line with the brand’s ‘Fair Pricing’ strategy.

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‘Fair Pricing’, one of the key initiatives behind the ‘Citroën Advance UK’ strategy, saw the long-term and fundamental move to reduced list prices for greater customer transparency. As a brand inspired by its customers with the tagline ‘Inspired By You’, the rationale behind Fair Pricing, is about putting the customer front and centre, a trend they see continuing with new ë-C4.

As a further added benefit to make the transition to a 100 percent electric ë-C4 as seamless as possible, retail customers ordering from Citroën’s online store or selected retailers, will benefit from a free five-year transferable warranty and a free Pod Point 7kW home charger, saving the customer a further £509.

Eurig Druce, Citroën UK’s managing director, said: “We were disappointed to hear the news that the support for consumers to make the switch to a low emission vehicle had been reduced. For this period of transition to be a success and for electrification targets to be met, both the industry and consumers need clearer long-term guidance and support on how we will get there.

“That said, I am proud that Citroën UK’s policy of ‘Fair Pricing’ ensures that consumers will continue to be able to benefit from the full Government Plug in Car Grant when purchasing their new ë-C4.”

On the road New ë-C4 pricing including PICG ranges from £30,895 to £32,495.

Ian Osborne
Ian Osborne
Editor-in-Chief at ElectricDrives

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