Citroën officially launches their ë-C4 electric car in the UK

Today Citroën has officially launched their new all-electric ë-C4. This is the same as the new C4 that also launches today, only it has zero-emissions and opens the way to the future of driving.

The new ë-C4 brings clean driving to the latest model of the C4 that draws on Citroën’s rich and long experience in the compact car segment with nearly 12.5 million compact models sold over 93 years. The very first generation C4 was first seen in 1928 followed by Ami 6 and Ami 8, GS and GSA, BX, ZX, Xsara, C4 (2004 and 2010 generations) and C4 Cactus.

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We managed to test drive this hatchback crossover style electric car earlier in the year and were impressed with how easy it is drive and the comfort of the ride. It’s the sort of car you could happily drive the family to the south of France without a second thought.

The new ë-C4 features a 50kWh battery to power its electric motor which delivers 135 horsepower. This takes it smoothly from 0-62mph (0-100kph) in 9.7 seconds with a top speed of 93mph (150mph). The ë-C4 features three driving modes Eco, Normal and Sport that vary the engine power and can be used to boost the driving range.

The drive of the ë-C4 is smooth, comfortable and perfect for family-style driving. It might not have the top-end bark of something more sporty but for most who want a family car this won’t be an issue. It’s by no means a slug and here we think that the range and getting the most from a charge will be more important than trying to race around in the ë-C4. Overall, this great driving and functional mid-sized family car is a welcome addition to this section of the car market.

The ë-C4 is now officially launched in the UK and is available to order online now via the Citroën online store. It comes with a five-year warranty and ë-C4 buyers will also receive a free Pod Point 7kW home charger. To celebrate this the French carmaker has also launched its new TV advertising campaign, entitled ‘Oh Happy Day’, which can be seen below.

Eurig Druce, managing director of Citroën UK, said: “Monday 15 February marks a significant day for Citroën in the UK, with our long-established presence in the C-segment made apparent in our latest advertising campaign. The launch of New ë-C4 continues our strategy of offering the power of choice, whereby customers choose the model they desire and then decide on the powertrain best suited to their needs.

“We are going through unprecedented times currently, but the measures we have put in place both online and with our retailer network, make the purchase experience with New C4 and ë-C4 as seamless as is currently possible.”

Ian Osborne
Ian Osborne
Editor-in-Chief at ElectricDrives

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