Olivier François, CEO of the Fiat brand and CMO at Stellantis, has said that Fiat’s line up of vehicles will become electric-only between 2025 and 2030. This news came during a conversation with architect and urban planner Stefano Boeri talking ahead of World Environment Day.
The two men have been sharing ideas and values over the last year. Fiat drew inspiration from the green architecture created by Boeri found in several locations around the world in its vision of a utopian city. This was used for the European launch advert for the all-electric New 500.
François and Boeri analysed the opportunities for a ‘New Renaissance’, by discussing imagery of the current situation in cities and ongoing changes to societal trends and the increasing interest in environmental issues. With this, they considered the urgency of taking action and the major opportunity of inspiring change.
The combination of architecture like Boeri’s Bosco Verticale, with its 27,000 plants and millions of leaves contributing to clean the air by absorbing CO2, and cars like the zero-emissions New 500, will no doubt contribute to improving air quality in cities.
Olivier François, CEO of the Fiat brand and CMO at Stellantis, said: “Lockdown was only the latest of the warnings we have received. At that time, we witnessed situations that would have been unimaginable until then.
“For example wild animals roaming the cities, proving nature was taking back what was rightfully hers. Plus, as if it had still been necessary, we were reminded of the urgency of taking action, of doing something for the planet Earth.
“It is our duty to bring to market electric cars that cost no more than those with an internal combustion engine, as soon as we can, in line with the falling costs of batteries. We are exploring the territory of sustainable mobility for all. This is our greatest project.”
Converting from internal combustion engine (ICE) vehicles to all-electric models between 2025 and 2030 will be a radical change for Fiat. Another big change is that in a couple of months the legendary track on the roof of the former Lingotto factory in Turin, which was featured in the Italian Job movie, will be converted into the largest hanging gardens in Europe, hosting over 28,000 plants.
This is a major, meaningful and once again sustainable project, that will help to revitalise the city of Turin, the home of Fiat. The Italian company also knows that it needs to overcome barriers to help the penetration of electric mobility.
There needs to be further innovation and new financial products that can lower the entry point for customers. Plus, there needs to be major support in the form of infrastructure to make charging quick, easy and affordable.
Stefano Boeri, an architect, urban planner, said: “When we consider that cities are responsible for more than 70 percent of CO2 emissions, which are at the root of global warming and the emissions of pollutants that endanger our health, it is clear that cities are where we most need to change.
“Trees absorb CO2, drastically reduce pollution, reduce energy consumption and the ‘urban heat island’ effect. Trees are increasing the biodiversity of living species and making cities safer, more pleasant, healthier and attractive. Plants and trees are the only way we have to absorb pollutants that have already been emitted.”
The full discussion between Olivier François and Stefano Boeri can be seen below: